Uniquely at the nexus of venture capital, corporate, and 100X Peak Performance
-- igniting all we touch to their greatest growth and impact.
Uniquely at the nexus of venture capital, corporate, and 100X Peak Performance-- igniting all we touch to their greatest growth and impact.
ANDRE YAP
CEO, Ignite House of Innovation
You've never met anyone like us. Because our day job is early-stage VC, the greatest and often only asset we're funding is human capital that must perform at superhuman levels to hurdle 100X ROI targets.
You've never met anyone like us. Because our day job is early-stage VC, the greatest and often only asset we're funding is human capital that must perform at superhuman levels to hurdle 100X ROI targets.
This is the unique skill set we bring: VC is the business of investing in people and empowering their inner superhero--that 100X Ethos. In the past decade, we've invested hundreds of millions PhP in people who make the impossible happen everyday: people who create vastly better (100X) tomorrows by building vastly high-performing (100X) teams and culture today.
This is the only way we make money. In VC, if we fail to operationalize peak performance in the people we're invested in, our companies don't survive. We lose our money.
From our world of VC and startups, to corporate and academe-- wherever we find Filipino talent at scale. We bring 100X performance: data-driven, battle-tested, relentlessly honed best practices that have helped us operationalize innovation (problem solving at scale) and a culture of customer ownership (intelligent malasakit!), which are the backbones of 100X performance
This is what it means to Ignite: individuals, teams and organizations to their greatest growth and impact.
JOANA ALBERTO
Managing Partner, Ignite Centre for Peak Performance
As VC, we partner with our portfolio companies to drive 100X ROI by 10Xing Customer Impact.
Where “X” means Multiple. The proof of the pudding is in the multiplying.
Here’s the math: 100X Multiples derive from capacity to deliver 10X Customer Impact @Scale; which derives from 100X Culture & Operating System that demands from and empowers each individual/team to keep 10Xing their Customer Impact @Scale.
First Principle means the customer problems we're solving cannot be further reduced to a more basic root cause. Thus, our solution is foundational— and therefore...
Platform means many other parties (people, teams, organizations) build on top of our first principle solution in order to run their stack of 2nd/3rd/4th principle solutions.
Each cohort includes deep partnerships with fellow VCs, startups (beyond our 8 portcos), power institutions (business, government, academe), and super talent.
Our KPI is to max win-win synergies and collabs across our nexus. We are the 100X tide that lifts all boats.
Straight from Silicon Valley— we’ve assembled the avengers of AI/tech so we can go full-tilt AI-First in all we do.
AI-First when we build product/tech. AI-First when we build channels and customer acquisition. AI-First when we build revenue and lifetime value. AI-First when we build operations and every aspect of back-end and org infrastructure.
And AI-First for our entire nexus: from our portcos, to our institutional partners (corporate, gov, academe), to super talent we are nurturing. We will make AI-First accessible and easy to implement for all of you.
Capacity to continuously grow and build on my personal sense of joy, meaning, impact and fulfillment– this is ultimately what we want in life. When we reflect on the prior 4 cycles of capital, this is where all roads lead. From Self Capital, to Network and Human Capital, to Success Capital– everything we do comes down to how rich we are in joy, meaning, impact and fulfillment.
💬 Where I’m at with my Life Capital: 0-10
You are a person of influence, that's why you're part of our Ignite nexus. Help us bring 5VC and 100X Peak Performance to every corner of Filipino society-- especially where we find Filipino talent by the hundreds or thousands.
10 Chapters of our Vision Story.
Help us write (and win!) Chapters 4-6...
How to power 100X ROI & Impact in Filipino VC/Startups-- and from there scale 100X Peak Performance into an O/S that powers millions of individuals, teams, and organizations globally.
Invest in super talent and drive 100X ROI & Impact.
Real Labs: VC Portfolio (extreme sports, multiple startups, diverse fields) accelerates Ignite's 100X R&D and cross-pollination of what really works to drive real 100X Peak Performance.
Humanize 100X: address whole spectrum/hierarchy of human needs/wants (not just performance).
5VC is Ignite's humanistic whole-person model applicable to/by individuals, teams, orgs: (1) Self-Capital; (2) Network Capital; (3) Human Capital; (4) Success (Value Creation & Capture) Capital; (5) Life Capital.
Run dedicated platform to power 100X O/S @Scale.
Add/Integrate: Fitness Metaphor & Mechanics (Content/Workouts x Frequency x Continuity); Data; Science; Art; Media; Tech & AI. Thus, IGNITE 100X O/S relentlessly gets better (deeper, more scale, greater impact) everyday, forever.
Ignite 100X O/S to power Filipino talent @Scale (Demand/Employers).
Early Adopter Focus. Biz/Gov orgs that employ Filipino talent by the hundreds/thousands-- ROI as powerful incentives to adopt 100X O/S.
Ignite 100X O/S to power Filipino talent @Scale (Supply/Talent).
Early Adopter Focus. Full scholarship 100X-In-Residence Fellowships for college student leaders who already demo 2X behavior/instincts. Show 10X win-win for Talent Demand-Supply. YF-IIR also creates For-Students, By-Students presence in 100s of campuses.
Scale I00X O/S to power 100,000s of graduates annually. (Supply/Talent).
100X O/S doesn't replace school-- students still take their majors and classes. Instead, 100X O/S complements-- like a finishing school that bridges graduates to be 100X Peak Performers in the real world.
De facto we would radically transform PH Talent Marketplace-- in the way talent supply is 100X skilled and credentialed and in the way employers demand 100X skills and credentials.
To drive this new Talent Marketplace 2.0 will require new signaling mechanisms @Scale-- to replace School/Major/GPA/etc with more 100X-credible signals.
In so doing we would birth a new class of Filipino Citizen Innovators, who can solve systemic problems @Scale.
Innovation does not happen without Innovators. 100X Peak Performance (ROI, Impact, Scale) does not happen without 100X Peak Performers.
100X impact on poverty, health, education, livelihood................
Name the wicked problem-- finally we have an army of Filipino Innovators who learned and trained 100X in context-- in their own locales where these wicked problems persist. Who better to solve these systemic problems @Scale.
The above* are not uniquely Filipino: they are global problems that persist in every nation and society. In Ignite 100X O/S, do we have a shot at being the first Filipino venture that impacts humanity at a global scale?
*In essence: education/skilling systems ill-fitted to innovation, thus wicked problems persist and remain unaddressed.
CEO and Founder
Ignite House of Innovation
I lead Ignite’s venture capital activities, from sourcing and evaluating investments, to actively supporting investees in their road to 100X ROI and impact. We’re often among a founder’s first investors so I get the full monty of what it takes to 100X. It’s my lifelong obsession— to R&D, test and iterate the very best methods (what really works) to help teams achieve 100X Peak Performance. I then channel 100X, not just to Ignite VC, but also to corporate, educational and government institutions— wherever we can 100X Filipino talent by the thousands. That’s the way we’re attacking wicked problems and moving 120 million Filipinos forward— by focusing on talent and performance. I was born and bred in Manila, educated by the Jesuits and Opus Dei, and have 3 degrees from the US (Yale, NYU, Fordham), where I lived 15 years and grew as a serial out-of-the-boxer. In 2009, the US government gave me US Permanent Residence on the Basis of Exceptional Ability in the National Interest, a formal designation relating to my pioneering work in innovation, including founding CUBED (“Cube Ed”), the Center for University-Based Enterprise & Development. I came home to Manila in 2011 and have been pursuing my lifelong mission to power 100X through Ignite House of Innovation, Home of Innovators. 100X will always be about people, people, people.
Co Founder & Managing Partner
100X: Ignite Centre for Peak Performance
I am the Co-Founder and Managing Partner of 100X: Ignite Center for Peak Performance, where I empower individuals to achieve 100X peak performance. With nearly three decades of experience at two leading airlines, both locally and abroad, I played a pivotal role in revolutionizing premium inflight service and managing performance while training leaders from over a hundred nationalities in an Innovation Academy. Today, I am at the forefront of adapting the 100X methodology—proven through application, testing, and validation with startups—for effective implementation in schools and corporations. As a proud graduate of the University of the Philippines, I am committed to uplifting my fellow countrymen and contributing to national progress by cultivating superhero innovators at scale.
Meet some of the 100Xers we are privileged
to support in their 100X ventures
Founder & CEO, ZENNYA HEALTH
Healthtech - Programatic Health
Founder & CEO, TANGGAPP
Fintech - Relational Fund Transfer
Founder & CEO, AGENIX
Martech - Agentic AI
Founder & CEO, PEDDLR
ERP/Fintech - MSME Mobile Solutions
Founder & CEO, InvestEd
Ed/Fintech
Founder & CEO, MOTORENTO
Logisticstech - Last Mile Goods & Services
Co-founder & CMO, MOTORENTO
Logisticstech - Last Mile Goods & Services
Co-founder & CFO, MOTORENTO
Logisticstech - Last Mile Goods & Services
Founder & CEO, SHOPPABLE
B2B Ecommerce
Co-founder & CTO, SHOPPABLE
B2B Ecommerce
Co-founder & COO, SHOPPABLE
B2B Ecommerce
Co-founder & CRO, SHOPPABLE
B2B Ecommerce
Co-Founder & Director, GUILD100
Edu/HRtech
Founder & CEO, MACHINE VENTURES
Venture Builder
Founder & CEO, SwipeRx/mClinica
Healthtech - Pharmacy Solutions
Founder, PARAISO BUE ZONE
Sustainable Agri, Food, Health
Founding General Managing Partner, KAYA FOUNDERS
Venture Capital
General Partner, KAYA FOUNDERS
Venture Capital
Meet Ignite's rAIn-makers: 100Xers supporting 100Xers.
The most important thing in PH VC is what we do after we write the check.
rAIn:io
RAINESSANCE ca2025
What would the great renaissance look like in our age of AI?
Welcome to a 100X Collaborative of Ignite House of Innovations
rAIn-makers we're working with
Co-Founder & General Partner,
Fourth Realm VC
Pioneered use of ML in early-stage VC; 85 portfolio investments, 20% in AI apps and infrastructure.
Stanford MS Management Science & Engineering
Stanford BS Science, Tech & Society
Stanford, BS Earth Systems.
Senior Software Engineer,
WAYMO
Deep Tech Expertise & Builds: Self-Driving Cars & Trucks; Machine Learning & Computer Vision; Control Systems for Quantum Mechanics; Neural Networks; Video Search & Recommendation; Robotic Manipulation;
Teach: Stanford Control Theory; Machine Learning; Computer Vision
Stanford MS, Elecrtrical Engineering
Penn State BS, Electrical Engineering
Founder & CEO,
Artificial Intelligence, Inc.
Started VC-backed companies in games, financial inclusion tech, e-commerce, education, and data science. 30+ tech solutions launched with millions of users.
UN Innovation Council, World Food Programme; Board roles in animation, cybersecurity, cryptocurrency, data science companies.
Taught Data Science at Berkeley and social entrepreneurship at San Francisco State and University of San Francisco.
Modeled after the Florentine nexus of polymaths (renaissance men and women) whose sublime belief in the human spirit and boundless problem-solving fueled the Renaissance quantum leaps in science, math, engineering, architecture, art, literature, and above all, in learning.
At rAIn:io we are polymaths and friends who integrate first principles strategics, product-market fit, growth hacking, elite performance culture, and deep doses of tech & AI.
We combine forces to solve hyper-focused, high-impact gaps/opportunities in partnership with very select VCs, startups, and large organizations.
As VCs, we fund with our financial capital. More critically, we invest our polymath capital— often the elusive fuel most needed to 100X our markets.
End Game
Go-to utlity for B2B commerce in Southeast Asia, providing end-to-end workflows and marketplace for buyers and sellers. purchasing experience.
Turnkey (1-Click) Digital Transformation with practical/immediate gains for B2B buying/selling.
Customer Focus
Demand: Purchasing Managers (Enterprise) & Business Owners/Managers (SMEs)
Supply: B2B Sellers
Traction
Average Annual Procurement Hours saved Per Purchaser: 32,125 Hours
Equivalent to 1,339 Days + P2.769MM Per Purchaser/Year
Cumulative GMV (18 Months) US$ 3.12MM
1000s of suppliers onboarded
100s of buyer companies onboarded
Investors
Ignite VC, Foxmont Capital Partners, Ideasapce Ventures, Seedstars, AHG Lab, Buko Ventures, DOST Grant, Family Offices & Angels
Founders
CEO exited 2 prior startups
CTO & COO co-founded Galleon PH, exited to Sterling Group
CRO founded startup in related B2B Ecommerce
NUKE NOW
Establish Shoppable as go-to purchasing utility for each and every buyer onboarded. Like every utility (water, electricity, etc), buyer uses Shoppable for 100% of purchasing needs. That means, we do these things 10X better for every buyer:
1) We onboard fast so that it's clear how and why they should use us all the time.
2) We onboard fast max % of their suppliers
3) We generate max % of their purchases (RFQs)
In other words, our strategic focus is on increasing Buyer Retention & LTV (i.e., the above 3 points). Only after we've 10Xed the above 3 do we turn on the faucet on Buyer Acquisition.
End Game
TanggApp (TANG) helps high-income diasporic professionals (e.g., US OFWs, FIl-Ams, Indians) maintain strong ties to their homeland with remittance solutions for bills, payments, savings, investments, and major asset purchases/maintenance both for their own benefit &/or their family's.
TANG's key differentiator is its mission and model to transform remittance from a transactional, to a relational experience.
Customer Focus
Highest earning ethnic groups in the US: #1 Indians, #2 Filipinos
Help them nurture strong home ties via important funding-related activities
Traction
US$ 14,000 MRR
20% MOM Growth last 1H 2024
50% Retention/Repeat Usage within 1-3 Months (10-30X Fintech Benchmark)
Investors
Global VC: TEN13, Visible Hands,
US VC: Bolster Ventures, Rogue Women Fund, Network of HBS/MIT Professors
PH VC: Ignite VC, Foxmont, KSR Ventures (Razon)
Founders
Founder: Oxford, Harvard, Rotterdam, Strategy Consultant
Co-Founder: Harvard Business School, Lopez ABS-CBN/TFC
NUKE NOW
Superior remittance CX (more relational vs purely transactional) to handle bills, payments, savings, investments, and major asset purchases/maintenance (home, appliance, education, healthcare, vehicle, franchise, etc).
Superior remittance CX includes most convenient, fastest, cheapest, flexible (micro) fund transfers, but also budget allocation, tracking compliance, reminders, next steps, etc.
End Game
Drive last mile movement of goods and services (people) through its fleet of fully-owned motorcycles (including EV) and fully-employed riders. B2B fleet solutions provides professionalized drivers and company-owned motorcycles to third party end customers (who need to move goods and employees), logistics firms, and ride-hailing platforms.
PH fast-growing economy/middle-class, but very low motorcycle penetration compared to SEA neighbors; need to 100X motorcycle riders to power last mile movement of goods (logistics) and people (work, services).
Customer Focus
Demand: Logistics, E-commerce, Ride-hailing
Supply: 18-40 yo BOP looking for steady income, HMO
Traction
Growing commercial contracts with Angkas, Food Panda, Flower Store PH
Close operating partnerships targeting 10-20% of partner fleet (e.g., Angkas/FP 100,000++ riders, still need to open other metro areas)
Asset Utilisation 80%
Rider Productivity 80%
Rider Retention 93%
Investors
Husband & Wife Founders invested US$ 500,000
Regional: Seaborne VC; n90 Capital
PH: Ignite VC (Final DD), Founders Launchpad
Founders
CEO: 14 Years automotive/fleet experience 18 countries; managed and grew fleets of major companies; established million-dollar business for major PH conglomerate; established fleet solutions in
Africa and Latin America.
CMO: 14 Years, 5 start-ups, including India’s largest Aggregator Unicorn Ola Cabs.
COO: 13 Years of startup experience in supply chain, logistics and operations; managed logistics and operations of Growsari & Metromart; Seasonal Speaker at home delivery Asia; advocate of best practices in Logistics & Supply chain.
CIO: 10 years experience in M&A; equity and alternative financing transactions including for logistics-tech companies; more than $100m transacted in PH, well over 20+ transactions.
NUKE NOW
At scale-- how to nurture BOP 18-40 year olds into high-performing professionals who make PHP 25,000++ month, while meeting client KPIs.
End Game
AGENIX SearchTech AI (SaaS) grows B2B/B2C Path to Revenue (P2R) at every stage of Customer's Path to Purchase. Apply AI/ML to 8.5 billion daily customer searches in order to drive actionable intelligence for sales, marketing, distribution, R&D, product development, overall business strategy.
Customer Focus
US: Chains, SMEs, VC-backed startups
PH: Enterprise
Traction
LLM applied to 3.5 billion daily online searches
US$ 800,000 Cumulative Revenue
Investors
JV Ignite VC & Herrera Ventures
Founders
25yo founder of SEO agency
NUKE NOW
The Burning Questions. What are buyers searching for at every stage of path to revenue?
The Truth, Honest. What do buyers really want— straight from their authentic self (uncontaminated by surveys and market research)?
Hierarchies & Priorities. How much do they want it? What’s the volume, velocity and inter-connected intents at each stage of path to purchase?
Competition. From whom are buyers getting answers at each stage? What are those answers? How do you stack up vs competitors?
Leading vs Lagging. What are the key customer shifts and trends over last 3-6-12 months? What do we need to adjust next 3-6-12 months?
So What. Actionable intelligence and recommendations you can execute at every stage of path to revenue— for marketing, sales, BD, strategy, etc.
End Game
Programmatic Health covers health and wellness pillars like sleep, stress, pain, fatigue, gut health, weight loss, etc. Zennya's Programmatic Health Solutions include 12-16 week programs delivered in the convenience of customer homes and combine bundled solutions like medical diagnostics; IV treatments; therapeutic massage; prescriptions, supplements, wearables and other curated health-commerce; all with regualr MD consultations. Programmatic Health straddles the continuum between wellness (on one end) and medical (on the other end): Zennya is thus able to target cusotmer velocity and scale, with very high lifetime value.
Customer Focus
US$16MM++ Revenue since 2018
735,000 medical & wellness jobs delivered to high-income homes
100,000+ Customers (Mass Affluent)
Traction
Ignite VC, Foxmont Capital Partners, Day One Ventures
Investors
20+ years Silicon Valley CTO and product development
Berkley Neuro & Cellular Microbiology, Minor in Computer Science
Founders
Smart, tech-enabled proactive health & wellness for Mass Affluents in Philippines, Indonesia, Vietnam, Thailand, Malaysia, Singpore
NUKE NOW
Launch 12-16 Week Programmatic Sleep Bundles to database of 100,000 customers, many of whom have hi-frequency/hi-LTV (100+ transactions with Zennya).
End Game
O/S Lite mobile app makes it easy for sari-sari/mom&pop store owners to DIY all the day-to-day activities that sap so much time, energy, accuracy and ultimately profits when done (as they currently are in millions of these micro/small enterprises) by manual pen and paper. Peddlr all-in-one solutions include: POS; inventory management; accounting; ledgers for credit, loans, A/R, cash; BOP digital payments (QR); digital selling; and customer relationship management.
Customer Focus
DIY owners of sari-sari and other MSMEs who want simple, easy-to-use solutions to replace daily manual pen-and-paper activities.
Interested in tack-on opportunities for earnings growth
Traction
200,000 Sari Sari Stores nationwide
US$ 6.3MM Q2'24 Gross Transaction Value (GTV) +230% vs Q1'24
Investors
Regional: January Capital, Patamar Capital, Crestone Venture Capital
PH: Ignite VC, Foxmont Capital Partners, KAYA VC
Founders
2x Founder
Unilever SEAA Regional Finance Manager, North America & Latin America Finance Operations Manager
P&G Supply Chain Cost & Intercompany Accounting Manager
Citicorp Financial Analyst
NUKE NOW
Increase day-to-day efficiencies of sari-sari and MSME owners, while offering tack-on opportunities for earnings growth.
End Game
As foundational as college loans have been to the socio-economic fabric of the US and other advanced economies, no such infrastructure exists in countries like the Philippines, where majority of the population are in dire need of student financing at the same time that their families are unbanked and have no credit rating.
InvestEd is building the student loans infrastructure for developing economies, with a model that focuses not just on the front-end lending, but on back-end career success that opens up a lifetime value of consumer lending solutions (continuing education, travel, auto, home, etc).
Customer Focus
InvestEd targets Filipino higher education learners between the ages of 18-30 years old who are from the bottom half of the pyramid. These include undergraduate college students, postgraduate students, tech-voc learners, and incoming college students who come from families with monthly household income between $190-$762 (i.e. poor to lower middle class).
Traction
US$ 6MM+ student loans completed via ALVIN, its proprietary AI credit scoring system
7,000+ loans issued of target 3MM++ loans
Bank-grade repayment rate
Investors
Regional: Eduspace Edtech VC, Various Family Offices, Angel investors
PH: Ignite VC, Tenco Capital (Motortrade, Bank of Makati)
Founders
TOSP (The Outstanding Women in Nation’s Service)
Forbes 30 Under 30
Obama Foundation Asia Pacific Leader
Cartier Women’s Initiative, Asia Lead
Top 120 Global Innovators
UP Industrial Engineering
INSEAD Social Entrepreneurship
NUKE NOW
Use AI to accelerate velocity and scale of student borrowing premised on clearer career pathways.
Build channel partnerships with schools and Angkas, Grab, Food Panda, Blue Collar heavy employers.
Going Public Jan 2025
Status
Strong POC and traction in distcint but inter-connected pieces of a new end-to-end solutions model that will clealry 100X its market, with strong potential to export to several dozen countries. Management currently a) fusing erstwhile disparate inter-connections into a single end-to-end umbrella and b) strengthening AI integrations and AI talent bench before launching publicly in Q1 2025.
We didn't skip a beat. Started 2024 the way we ended 2023: full throttle on our investment mandate to find and fund 30 of the country’s most ignited founders.
•
Q4 2023 saw us pull the trigger on 5 iconic investments and we’re on track to exceed that in 1H 2024 (more on this later, including our 3 key investment criteria and how we’ve expanded our venture capital focus to include steady ships, besides the usual rocket ships).
•
In January we broke all records with our biggest Ignite ever. Partnering with Ateneo’s DOST-backed Blue Nest Technology Business Incubator and the Ateneo Intellectual Property Office, we gathered some of Manila’s most badass founders, investors, and CEOs, along with our most promising young professionals and student leaders. For 5+ hours on a chill January afternoon, we ignited on the common ground of Peak Performance and Peak Living in 2024.
More Than VC
Our January highlight was the launch of 5VC FITNESS, a hybrid app, online and face-to-face platform for individuals, teams, and organizations to methodically and measurably grow their 5 Cycles of Virtuous Capital in 3-month sprints.
See how 5VC can power you and your teams to unrivaled growth and performance;
See how you can partner with Ignite to bring 5VC to schools, corporations, SMEs and LGUs all over the country. This is one of our major KPIs in 2024-- to build partnerships (think franchising!) that bring 5VC FITNESS to every corner of Filipino society.
Fund 30 of PH’s Most Ignited
January was also our public unveiling of IGNITE VC 2024: our quest to find and fund 30 of the country’s most Ignited founders, targeting to be the first money in and invest PHP5-10MM per founder in the next 18-24 months.
Here are the 3 most important finds we’re looking to invest in:
1) Founders who are obsessed with solving important problems at scale (where revenue and customers grow much faster and bigger than costs).
2) Founders who are obsessed with customer impact (where everything they do is built around continuously solving customer pains).
3) Founders who are obsessed with being great at execution and culture (because this is how they’re going to keep great people happy and full).
If you’re our kind of founder, we will invest in either of 2 scenarios:
1) Your venture was birthed as a rocket ship (to achieve massive scale within 3-5 years).
2) You’re currently a steady ship that can be transformed into a rocket ship. A steady ship is a solid business that is currently profitable (or can be within the next 6-12 months) and has a great product that delights customers in ways that are important to them.
Rocket ship or steady ship, we invest when we see that our Ignite capital, including our 5VC (5 Cycles of Virtuous Capital) can drive 10-100X++ growth in your venture.
Want to explore an investment from Ignite? Pls message us here and tell us what you have in mind. We’ll pick it up from there.
That’s all for now. Let’s keep igniting.
Andre A. Yap February 2024
Joana Alberto is a CoFounder and Managing Partner of Ignite House of Innovations and Ni2, the National Innovators Initiative to power 100,000 Filipino innovators by 2023. She’s also the Managing Director of the Guild by Ni2, a dedicated team that focuses on career and OJT acceleration of college students and fresh grads at scale. The space that she holds is all about nurturing individuals to drive peak performance by discovering Ignite GPS (Genius, Purpose, Service) our personal navigation system that leads us to fulfill our highest potential, under Ignite Centre for Peak Experiences.
Before joining Ignite, Joana served the aviation industry for almost three decades while thriving in the field of entrepreneurship — from designing and manufacturing her own line of arts and crafts to selling dry goods, managing a flower shop and being an events designer, and never leaving out her social responsibility via community service. She was never content with just being employed.
“I’ve had many twists and turns in a career that has brought me to hundreds of cities all over the world, first as a flight attendant and cabin manager, then in HQ. After 27 years in aviation, I clipped my wings, and packed the manuscript that I worked on for 4 years entitled, #Metamorphosis: The Ultimate Makeover Manual for 40-Year Olds and Beyond, along with my certifications on wellness coaching and various healing modalities. In a matter of months, I went from wearing two hats in the airline, managing inflight performance while designing and delivering leadership programs to 120 nationalities, to leaving all that and holing up in India for a month – to learn yoga, find myself, reinvent my future.”
I was 47 then, a wife and mother who had spent the best years of my life flying in and out of my family’s life. I had been an expat for so long. I was finally coming home to Manila with a new career in corporate wellness. I thought that was it, my final chapter, time to get settled before entering my golden era.
But no.
A wise friend once asked me… Joana, you’ve been in a perfect storm! You’re an extreme empath and you’ve met, served and managed so many more people from so many more countries in 27 years than most people do in 3 lifetimes: those dreams and pains and wants of so many people must have a way of sticking on you, haunting you, no?
Yes, exactly; they’ve haunted me.“
Before I jumped into corporate, I designed a program for Filipina overseas workers – for people and pain I know so well. I designed a 6-month journey that would help them create their Dream Life Masterplan. I included all the right things I did and didn’t do, all the research and study, trial and error, consulting friends and experts, and sleepless nights in search for my truth. So OFWs long separated from their families can speed up their coming home — prepared. Well, my Dream Life Masterplan never reached a single soul. My intention was pure and noble. But I was alone for a huge mission.
Fast forward to 2017. A friend invited me to an Ignite gathering and I was never the same again. I found my space, found my missing pieces, found my partners and team. And I found the Ignite GPS: Genius, Purpose, Service. It was my finally embracing my own GPS that really put me on a new journey and challenge: to take care of people beyond wellness, so they can be whole – so they can live their deepest truth and so fulfill their highest potential and greatest promise. That’s what I found in the Ignite GPS.
Today, Joana is leading a team of Gen Z’s to launch a human + app coached program to help colleges students find clarity in their life-career direction. She also just launched the pilot project of her startup —which partners with farm owners to create viable and sustainable ventures that support agri-eco tourism, farm based co-creation opportunities, tech guided wellness experiences and socio-economic development initiatives. At the rate she’s going, nothing can stop her from founding more winning innovations in the next coming years. A genuine Iska — a graduate of the University of the Philippines, her mission no doubt is to make an impact on the lives of her kabayans, dreaming to make her country a better place.
Andre Yap is the founder and CEO of Ignite House of Innovation, which invests and operates in venture capital, technology, media, education, healthcare, energy, hospitality, food, agri, HR and enterprise solutions.
Andre also serves as Executive Chairman of Ni2, The Philippines’ National Innovators Initiative to power 100,000 Filipino Innovators across key sectors of society. Ni2 is a public-private partnership with national and local governments, business and non-profit organizations, and the academe.
As a serial founder and startup investor, Andre built Ignite House to be an innovator for innovators – to R&D, build, operate and continuously invest in proprietary systems, platforms, programs and technologies in order to nurture, scale and sustain innovation capabilities, open collaborations and disruptive opportunities uniting key sectors of society (business, education, socio-civic, government, startups, investors), with the vision of establishing the Filipino as a uniquely disruptive force in global innovation.
Ignite’s mission is deeply personal to Andre: to build and invest in transcendent ventures by building up and investing in transcendent founders and teams, advancing his core belief that innovation is the business (i.e., building sustainable operating models) of solving society’s wicked problems. In 2018 Andre authored the Ignite Manifesto and has relentlessly pushed its growth as an Operating System that has helped thousands of individuals and teams channel deeply personal GPS (Genius, Purpose, Service) into shared Mission and Collaboration, into Innovation and Impact.
Andre was born and raised in Manila and educated by the Jesuits and the Opus Dei, before moving onto the US, where he earned 3 degrees (Yale, Fordham, NYU) and lived for 15 years. In 2009, based on his pioneering work with CUBED (“Cube Ed”), the Center for University-Based Enterprise & Development, which Andre founded as an innovation accelerator and ecosystem in the state of Connecticut, the US Government granted Andre the status of Permanent Resident on the Basis of Exceptional Ability in the National Interest of the United States of America.
Nevertheless, Andre’s heart remains fully in the Philippines, where he wants to do his best work and most meaningful impact. He has called Manila home again since 2011, when he moved back with his wife and their 2 dazzling boys.
“I’ve pursued my career as a series of ventures and adventures… it’s a path that doesn’t look or feel like any other, that rarely ever really feels like work… precisely by challenging established norms, relentlessly going out of my box and into many other boxes, appreciating how seemingly disparate realities tie together, threading constellations where others barely even see the dots.”
From choosing Yale for its public-private management focus and then following it up with a second Masters in Interactive Marketing at NYU; to deciding against the post-MBA rush into investment banking or management consulting so that I can start the YGroupe and really understand the leverage in my New York, New Haven, Manila connections; to starting CUBED despite my perfectly zero knowledge of tech, incubators or the academe; to choosing to come home to Manila despite CUBED’s success and the US government’s offer of Permanent Residence; to the long and winding road of ventures, investments and partnerships that have now led to the National Innovators Initiative and cross-sector collaborations, not just across industries, but tying together national and local governments and hundreds of schools and MSMEs. I’ve really enjoyed the thrill of going into frontier space that I know nothing about, that no one knows anything about, and making sense and structure out of all that chaos and ambiguity – building value, outcomes, impact where nothing but deep need existed.
“Innovation: that’s what many people call it. For me, I see myself as an artist no less than Da Vinci or Picasso – business is my canvas and if I’m honest and brave there is no other way to paint but my way. Above all, I see innovation as my humbling participation in God’s ongoing work of creation – to help make things new and better all the time and to share that fire and capacity for renewal with everyone I meet. As we say, to ignite all we touch to live their deepest truth and so fulfill their highest potential and greatest promise— for joy, meaning, success, and impact; a life fully-lived.”