@Stanford Social Innovation Review by Tim Brown & Jocelyn Wyatt 9 Minute Read
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POWER-PACKED EXCERPTS: DESIGN THINKING WORKS!
“Time and again, initiatives falter because they are not based on the client’s or customer’s needs and have never been prototyped to solicit feedback. Even when people do go into the field, they may enter with preconceived notions of what the needs and solutions are. This flawed approach remains the norm in both the business and social sectors.”
“As an approach, design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices. Not only does it focus on creating products and services that are human centered, but the process itself is also deeply human. Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as being functional, and to express ourselves in media other than words or symbols. Nobody wants to run an organization on feeling, intuition, and inspiration, but an over-reliance on the rational and the analytical can be just as risky.”
“One of the biggest impediments to adopting design thinking is simply fear of failure. The notion that there is nothing wrong with experimentation or failure, as long as they happen early and act as a source of learning, can be difficult to accept. But a vibrant design thinking culture will encourage prototyping—quick, cheap, and dirty—as part of the creative process and not just as a way of validating finished ideas.”
INNOVATION, NOT JUST IN SOCIAL IMPACT BUT IN BUSINESS TOO!
The authors, executives from IDEO, the pioneer of design thinking, emphasize that it can solve any challenge of any magnitude in any environment. It’s already helped provide creative solutions for human welfare issues, and there’s no reason to doubt its impact in the business world. Ignite is an advocate for design thinking, because we believe in its power and effectiveness in creating solutions and enhancing innovation in any company or organization. That’s why our Innovation Growth Stream is driven by innovation practices such as design thinking: if you can operationalize these practices as a way of life and integrate them into the way we work, growth and innovation for your organization is not far away!