YOUR CUSTOMERS ARE HUMAN TOO: 14 WAYS TO MAKE YOUR BUSINESS MORE PERSONABLE

@Forbes Coaches Council
5 Minute Read
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EXPERT EXCERPTS: WHY THE CUSTOMERS ARE IN CHARGE!

“With 86% of consumers willing to pay more for better customer experiences, ensuring your customers are more than a number will make a difference in whether you are successful as a business. It can be easy to get lost in the minutia of handling every customer systematically. Sure, it may make economic sense, but at what cost?

Giving your clients the personal attention they demand can help make them loyal, longtime customers who are willing to frequent your business every time they need your products or services. This can drive your customer growth potential and increase your revenues significantly now and into the future.”



“WIN THEIR HEARTS, NOT THEIR WALLETS”

There is no debate – customers deserve to be treated as humans and as equals, not as sources of revenue. True customer centricity does not end with merely treating customers with empathy and kindness; it also requires change and growth from within the organization, and from each employee. Ignite’s customer-centricity Growth Stream (CHI/X) emanates from our belief that customers have to be treated as human beings and not as a means of revenue. We believe that if customer relationships are driven by empathy and humanity, growth and innovation are right around the corner.