HOW DOES AMAZON STAY AT DAY ONE?

@Forbes by Jeff Dyer & Hal Gregersen
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GOLD STANDARD FOR INNOVATION

Amazon is the gold standard for operationalizing and scaling innovation across all its operations. The similarities with Ignite’s 4GS (4 Growth Streams) are startling – none more so than in the way Amazon has made Innovation, not a process, but a way of life for all its teams and employees. This is precisely the kind of innovation-driven growth we engineer for Ignite client-partners.



LISTEN TO THE AMAZONS

This is exactly what we get you to practice in the Ignite 4GS….


“To invent you need to experiment. If you know in advance it is going to work it is not an experiment. They are inseparable twins, failure and innovation. You have to be willing to fail. It is embarrassing to fail. If I said to you, you have a 10 percent chance at a 100X return, you should take that bet every time. But you still are going to be wrong nine out of ten times. And you are going to feel bad nine out of ten times.” – Jeff Bezos, Amazon

“I’ve said this a couple of times and in different ways, but perhaps not emphatically enough: we work really hard to create an environment where it is completely accepted to take a risk, try hard, and fail.” – Jeff Wilke, Amazon Worldwide

“Any of us who have built things that operate for a while with any great success know that you don’t usually get it right in the first iteration. It usually takes time, iterations, listening to customers, and building to have something that succeeds.” – Andy Jassy, Amazon Web Services